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Episode: Threadless? Not anymore! Let online t-shirt entrepreneur Jake Nickell and a cast
Podcast: Mr. Media
Veröffentlicht: vor 6 Jahren, am 02.01.2011 um 03:05
Dateigröße: 3,49 MB
Link: Webseite zu dieser Episode
Download: Datei herunterladen
Beschreibung:
Threadless t-shirt image
By BOB ANDELMAN
(email)

Mr. Media Radio

Is this any way to run a business?

Threadless.com, the little T-shirt company that could, gambles every day that good kharma will deliver brilliant designs into its hands and that consumers will buy them.

Incredibly, it?s a winning bet.

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Threadless was launched when co-founder Jake Nickell won an online t-shirt design competition in 2000. He thought it was so much fun that he started his own contest and a company grew from it.

The Boulder, Colorado-based company now boasts a ?community? of more than 1-million supporters who have purchased more than 4 million t-shirts. To celebrate its first 10 years, Nickell has even written a photo-packed book titled? wait for it? Threadless. Besides telling a business story, its packed with hundreds of photos of attractive women ? okay, and there are some guys, too ? modeling the company?s products.

Threadless Website ? Facebook ? Twitter ? Flickr ? Vimeo
Hear it now!JAKE NICKELL audio excerpt: "We come up with six to nine new designs every week. We would much rather print a new design than reprint an old one. We're all about change." 


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You can LISTEN to this interview with JAKE NICKELL, founder of THREADLESS.com, by clicking the audio player above!
 
Bob Andelman is the author or co-author of 10 books, including 'The Profiler' with Pat Brown, 'Built From Scratch' with the founders of The Home Depot, and 'Will Eisner: A Spirited Life.' ? Follow Bob on Twitter or Facebook.

[Get Copyright Permissions]Copyright 2010 Bob Andelman. Click here for copyright permissions!


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