|Veröffentlicht:||vor 6 Jahren, am 25.03.2011 um 23:42|
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Mr. Media is recorded live before a studio audience of Facebook entrepreneurs who are all thumbs? in the new new media capitol of the world? St. Petersburg, Florida!
Image via CrunchBaseBy BOB ANDELMAN
Mr. Media® Radio Network? Email ? Twitter ? Facebook ? LinkedIn ? YouTube
There are now more than 500 million Facebook users in the world and I?m willing to bet that you?re one of them.
For individual users, Facebook ? you know, that online website the movie The Social Network is about ? is a place to look up everyone you?ve ever encounter from the time you were born until the moment you bought a pecan twistie at Panera Bread about 30 minutes ago.
And that is what makes Facebook a dream come true for marketers and brand manager who understand even a little about how social media works.
The Internet has always been the great equalizer between big business and small ? your website?s home page is the same size as Wal-Mart?s, if you think about it ? and Facebook is no different.
What sets the haves and have-nots apart is knowledge and technical skill.
To help us better understanding how to mine the commercial potential of Facebook, I?ve invited Dan Zarrella and Alison Zarrella ? yup, they?re married ? to talk with us about their new release, The Facebook Marketing Book.
Both come to us with solid online credentials. Dan is the social media scientist for HubSpot.com, a place you can go for all kinds of website analysis and assistance. Alison is an interactive copywriter and social media consultant.
Dan Zarrella Website ? Facebook ? Twitter ? O'Reilly Media
Alison Zarrella Website ? Facebook ? Twitter ? LinkedIn
ALISON ZARRELLA audio excerpt: "If you're not on Facebook, it's a real disconnect, especially for luring a younger audience."
Bob Andelman is the author or co-author of 10 books, including 'The Profiler' with Pat Brown, 'Built From Scratch' with the founders of The Home Depot, and 'Will Eisner: A Spirited Life.' ? Follow Bob on Twitter or Facebook.
Copyright 2011 Bob Andelman. Click here for copyright permissions!