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Episode: Guy Kawasaki shares secret of Enchantment! (Audio/Video Interview)
Podcast: Mr. Media
Veröffentlicht: vor 6 Jahren, am 14.07.2011 um 16:22
Dateigröße: 36,48 MB
Link: Webseite zu dieser Episode
Download: Datei herunterladen


Guy Kawasaki, American venture capitalist and ...

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Mr. Media is recorded live before a studio audience that thinks Guy Kawasaki is still being paid to be the chief evangelist for Apple when, in fact, he?s been doing it for free for years? in the new new media capitol of the world? St. Petersburg, Florida!

By Bob Andelman
Mr. Media® Radio Network ? Email ? Twitter ? Facebook ? LinkedIn ? YouTube ? Stitcher


I defy you to pick any page in a Guy Kawasaki book ? any page at all ? and not come away a little smarter, a little inspired, or at least a little entertained.

And that?s setting the bar pretty low; I found there was often too much of a takeaway when I read his last two books, Reality Check last year and his latest, Enchantment: The Art of Changing Hearts, Minds, and Actions.




His wife might think he needs to take out the garbage or otherwise help out more around the house, but as a reader and a fan, I think Kawasaki does too much already. He?s making the rest of us look lazy based on his productivity. There are the books ? ten and counting ? the businesses, including Alltop.com ? the keynote speaking engagements, the blog for American Express, and his founding partnership in Garage Technology Ventures.

Enchantment: The Art of Changing Hearts, Minds, and ActionsHe still speaks so highly of Apple ? where he rose to fame as its chief evangelist more than 24 years ago ? that many people think he?s still on the payroll. (And he?s not doing much to dissuade them by having Apple co-founder Steve Wozniak quoted on the front cover saying, ?Read this book to create a company as enchanting as Apple.?)

In Enchantment, Kawasaki dissects enchantment like a high school student would a frog, making it clear that a concept that may seem ephemeral to some is actually quite easily studied, learned and duplicated.

You just need the desire to start.

Guy Kawasaki Website ? Blog ? Twitter ? Facebook ? Alltop ? Garage Technology Ventures ? Add to Wikipedia?

GUY KAWASAKI audio excerpt: “I’m just a social media whore– what can I tell you? The important thing is that you give the illusion you’re working hard!” 

You can LISTEN to this interview with GUY KAWASAKI, author of ENCHANTMENT and REALITY CHECK, by clicking the audio player above or WATCH the video players below!

Part 1

Guy Kawasaki interview with Mr. Media (1 of 2) from Bob Andelman on Vimeo.

Part 2

Guy Kawasaki interview with Mr. Media (2 of 2) from Bob Andelman on Vimeo.

Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your CompetitionBob Andelman is the author or co-author of 12 books, including Mind Over Business with Ken Baum, The Consulate with Thomas R. Stutler, The Profiler with Pat Brown, Built From Scratch with the founders of The Home Depot, The Profit Zone with Adrian Slywotzky, Mean Business with Albert J. Dunlap, and Will Eisner: A Spirited Life. He is a member in good standing of the American Society of Journalists and Authors (member page).

 [Get Copyright Permissions]Copyright 2011 Bob Andelman. Click here for copyright permissions!