Mr. Media is recorded live before a studio audience of ambulance chasers who may dream Steve Yerrid-size dreams but they?ll never match his Championship Heart? in the NEW new media capital of the world, St. Petersburg, Florida!
Attorney Steve Yerrid on the Yankees, championship hearts, the gulf oil spill and Florida’s chump change governor! from Bob Andelman on Vimeo.
By Bob Andelman
Order The Making of a Championship Heart by Steve Yerrid
Like the New York Yankees need any more books extolling their virtues!
Really, Steve Yerrid? Really?
If you want heart, trying winning the America League East with a Tampa Bay-size budget.
Oh, that?s right; the Tampa Bay Rays did that for two out of the last three years.
LISTEN to the STEVE YERRID INTERVIEW! (Or WATCH the VIDEO above!)
Okay, now that I got that off my chest, I think I can be a fair host. Because Tampa super-attorney Steve Yerrid ? one of the lead lawyers when Florida won a court judgment of $11 billion from tobacco companies ? put together a pretty remarkable coffee table book called The Making of a Championship Heart: Lessons Learned from Baseball & Life.
Yerrid, who called the late George Steinbrenner a personal friend for three decades, used his unique access to his favorite team to interview current and past players in search of the secret to their inspiration. He then cleverly combined their words of wisdom with color and black & white images of them in action.
Whether you?re a fan of the damn Yankees or just interested in better understanding what motivates a winner, there is a lot to like in The Making of a Championship Heart. And it doesn?t hurt that Yerrid is pledging 25 percent of the net proceeds from sales of the book to pediatric cancer charities.
Steve Yerrid Law Firm Website ? Order The Making of a Championship Heart
STEVE YERRID audio excerpt: “In the courtroom, I’m known not to take prisoners. I give it everything I’ve got; I’ve usually got a family depending on me to right a wrong. That’s s lot of pressure. Friendship is not a game I play in the courtroom.”
Bob Andelman is the author or co-author of 12 books, including Mind Over Business with Ken Baum, The Consulate with Thomas R. Stutler, The Profiler with Pat Brown, Built From Scratch with the founders of The Home Depot, The Profit Zone with Adrian Slywotzky, Mean Business with Albert J. Dunlap, and Will Eisner: A Spirited Life. Click here to see Bob Andelman’s Amazon Central author page. He is a member in good standing of the American Society of Journalists and Authors (member page).
Copyright 2011 Bob Andelman. Click here for copyright permissions!
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